
Engagement
- Know patients and HCPs, what they desire
- Engage them consistently and respectfully
- Enable technologies to improve customer experience
- Turn them into ambassadors
- Monitor satisfaction and make data-driven decisions

Efficiency
- Map the marketing, sales, customer service processes
- Identify areas of improvements with key stakeholders
- Align the organization to focus on common goals
- Share best practices among Business and IT team
- Be agile to conduct the change