A global pharmaceutical laboratory was aiming to provide 2,000+ Sales Reps and MSLs with the most adapted business rules about “free text” usage in Veeva CRM. Context With the increasing amount of policies and rules, implementing collaborative tools is quite challenging in the Life Science sector. In particular the enablement of “free text” fields in […]
Experience
Making Veeva CRM adopted by Sales Reps
A major pharmaceutical company was facing difficulties in making Veeva CRM and Analytics solutions locally adopted by Sales Reps. Context First intention was to reduce IT costs by replacing heterogeneous ETMS by a unique CRM solution across 20+ countries. This top-down multi-year project raised significant risks from the beginning : “affiliates can’t agree to common […]
Harmonizing pharma business processes
A global pharmaceutical company was aiming to design and deliver consistent business processes across EMEA region, through the implementation of modern digital tools adapted to each market type. Context The client is one of the world’s leading pharmaceutical laboratories covering nearly 90% of therapeutic areas with its 1400 generic medicines. Present in over 145 countries, […]